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The Martha Stewart Guide to Entrepreneurship and Making a Comeback

“As an entrepreneur, you will find great joy and satisfaction in making your customers’ lives easier, more meaningful, and more beautiful.” –Martha Stewart If you are at all a crafty person, or if you...

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Heard It Through the ‘Gripevine’: A No-Nonsense Approach to Consumer Complaints

Have you ever been dissatisfied with the way a company or a customer service department has treated you? Has that experience led you to write a letter or file a complaint, only to find that nothing was...

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Virgin Airlines: Is the Experience All It’s Cracked Up to Be? Part 1

I am not much of a flyer and I have never enjoyed an airline experience. Soon I will be jetting off to California for a trip and, as usual — I dread the flying bit. Only, this time, my flying anxiety...

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6 Futuristic Giveaway Items They’ll Never Forget

With all the nifty new technology that seems to unveil every single day and grab the attention of the everyday consumer, it is no wonder we can say the future is now! I am here to show you how to stay...

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How to Inform and Retain Your Audience Like ‘Polar Bears International’

Does the name “Siku” ring a bell? If it doesn’t, then it should! Siku is the name of an internationally-recognized polar bear cub being raised in a Scandinavian wildlife park. I recently became a HUGE...

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Virgin Airlines: Is the Experience All It’s Cracked Up to Be? Part 2

In the first part of this blog, I discussed Virgin America’s airline perks and speculated whether or not they’d live up to the high expectations once I traveled with them. Here, I’ll reveal my...

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How Far Would You Stretch to Go Viral? Infusing Creativity Into Your Marketing

How far would you be willing to go to capture the hearts and minds of your target audience and customers? We all have the capacity to launch a Facebook or Twitter account, but what about going that...

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Community-Supported Agriculture: How Strong Networking Helps Local Economies

Ever wonder what happened to the good old days of knowing your farmer and your food? Wonder no more. Community Supported Agriculture (CSA) is changing the face of business. It is a slow but steady...

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Zombie Defense 101: 4 Valuable Giveaways to Have On-Hand

Recent reports of strange circumstantial zombie-like activity have added fuel to the zombie apocalypse theories over the past few weeks. As a result, you might be asking yourself… “Should I prepare...

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Feeling Overwhelmed? Bring Zen into Your Workplace with 3 Easy Techniques

I didn’t know what to expect when I attended a week-long Zen retreat back in July, but it ended up being an unforgettable experience. Many of the lessons I learned can be applied to work life as well...

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